Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a wonderful marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any other type of service business cannot survive without a proven marketing plan, In order to build a good marketing strategy you must first:
1- Correctly assess your competition and what they are doing to market their businesses. You have to offer your clients something that is fresh and different if you want to get their attention. (You can offer free information on keeping your clients’ area clean – this will show your clients that you are an expert in your field).
2-Survey your potential market beforehand so that you can establish what your clients are missing in their current needs as consumers. You will want to know what they want and give it to them. (maybe they need special cleaning product or prefer more special services)
3-Learn what types of advertisements work best in your business’ locale. Sometimes commercials are best whereas other areas get a better response by utilizing the local newspaper or penny saver. (how about direct response marketing?)
4-Begin your promotion before you plan to start your cleaning business so that you can garner an interest in your services before you even start. Building up some interest ahead of time can help to ensure a good contract. If some consumers are not satisfied with their current cleaning service they could be waiting for any opportunity to switch to a different cleaning company.
5-Promotions and discounts are a necessity for running a successful residential or commercial cleaning business. You must make sure that you are in a position to compete in this manner. Your business start-up will run a lot better if you begin with a special promotion.
6-The key to successful marketing will be your ability to meet the basic supply and demand of your community. Be sure to stay on top of this because these things are always changing. You can offer extra services that are not supplied by most of your competitors.
7-You should be able to keep up with market changes and try to anticipate them beforehand because it keeps you a step ahead of the average consumer. This will prove invaluable to you later by following the news about the cleaning field.