Winter gives real estate agents/brokers a chance to sit back and evaluate the previous season-Yes? No! These days, the chance to sit back is merely a dream. Agents and brokers must build their business with new market niches in order to stay on top of their field.
Yes, the bubble has burst. Burst into a finely tuned, quickly burning engine that has grown to a new level of expertise and profits!! Real estate marketing IS changing, and the newer, inexperienced, hungry agent/broker is finding a level playing field on the new path of real estate.
Recently, the trade is encouraged by the fact that this year, unseasonably warm temperatures found across the nation are fueling not just tourism. The warm temperatures are attracting ready and willing buyers, matched with sellers willing to turn some profit. Mountains in Colorado, beaches in California, the list goes on and on regarding the traditional tourist locations visited by prospective real estate buyers.
Secondary purchase markets have reached new heights as our baby boomer population retires into the most healthy, active retirement demographic documented. People are skiing, surfing, hiking, biking, and partying into their 70s and 8s like never before. This demographic has the characteristics of an elevated lifestyle, higher purchasing power, and savvy investment experience. Best of all, this demographic continuously proves that it wants to own real estate.
Where are the sales happening besides the high profile tourist places? They are happening wherever there is leisure. Mountain cabins are found not just in Colorado. Towns, Cities, and States are marketing themselves based on biking trails, the ever-expanding wine country, hot air balloon territory, Spa capitals, and quiet hometowns that include a café and newspaper. These are the tip of the iceberg in leisure locations.
Each client in this market is looking for something specific and requires an agent/broker that can not only understand those requirements but market to them.
